四川省茶业集团股份有限公司

四川省茶业集团股份有限公司（以下简称“川茶集团”）是一家集茶树良种繁育、初精深加工、品牌营销、国际贸易、科技研发、茶文化旅游等一二三产业融合发展的国家优秀重点龙头企业，是省市区党委政府重点扶持和打造的“川茶千亿产业排头兵”企业，是中国茶产业创新发展、融合发展、共享发展的典范企业。川茶集团先后荣获“全国农业产业化优秀龙头企业”“中国出口茶叶十强企业”“2017年度中国茶业十大领军企业”等荣誉。

——具有优质的产业发展基地

川茶集团已建成生态绿色茶园基地40余万亩，其中10万亩优质生态早茶基地，是中国目前连片规模较大的早茶基地；拥有1万亩有机茶基地，连续十四年获得中农有机认证和欧盟有机认证，是中国目前较大的双认证有机茶基地，并联合广大茶农共同打造“品质川茶，品牌川茶”命运共同体，建立“从茶园到茶杯”26个关键环节的全程质量可追溯体系，率先争做品质川茶、品牌川茶排头兵。

——具有雄厚的科技创新实力

川茶集团已建成 “一站两院两中心”科技创新平台，包括被国家发改委、国家科技部等五部委联合认证的国家认定企业技术中心、四川省茶产业技术研究院、川茶产业商学院、四川省茶业工程技术研究中心。川茶集团依托科技平台，以企业研发机构为核心，先后承担完成了部省级科研项目20余个，形成多项技术成果和新产品，其中有3项技术成果获省、市级科技进步奖；共计申请专利18项，已获授权发明专利1项、实用新型专利2项、外观专利2项，参与制定标准52项。被科技部授予“国家科技创新型星火龙头企业”，产学研用科技创新能力位居行业领先。

——具有鲜明的品牌优势

川茶集团原创品牌 “叙府牌”、“龙芽牌”均被评为“中国驰名商标”、“四川省著名商标”。其中，“天府龙芽”更是升级为川茶省级大区域品牌，实现业内品牌建设三大创新：即创新打造省级大区域品牌；“6+X”全茶类品牌（6为中国六大茶类，X为茶叶衍生产品和创新产品）；“区域品牌+企业品牌”的复合品牌。“天府龙芽”也成为中央财经频道《对话》栏目战略合作伙伴，先后获得“百年世博·中国名茶金骆驼奖”、“最具国际竞争力品牌”等殊荣，现已跻身中国名茶第一方阵，品牌效益成效明显。

——具有丰富的多元产品体系

川茶集团现已形成以“天府龙芽”为龙头，以中国驰名商标 “叙府龙芽”为拳头，以“优黑优红”、“超微茶粉”为特色，以“龙芽酥”、“龙芽脆”、“龙芽花生酥”等多茶类产品为补充的多元产品体系。“叙府龙芽”产品被中国绿色食品发展中心认定为“绿色食品”，连续两届获四川省政府“名牌产品”称号，“叙府龙芽的手工制作技艺”更被列入“四川省非物质文化遗产”， 两次被认定为“中国国际农业博览会名牌产品”，现为中国茶叶博物馆的馆藏珍品。并根据市场需求，成功研制了清热解毒的金菊绿茶、美容养颜的洛神红茶、生津提神的玛咖黑茶、减肥瘦身的山楂黑茶等功能性产品，赢得了不同消费群体的青睐。

——具有强劲的产业带动能力

川茶集团现在实施的“宜宾市川茶产业融合发展建设项目”，总投资12.68亿元，获得国家2015年第三批专项建设基金9000万元支持，同时被列入宜宾市和四川省2016年、2017年重点项目。计划建成标准化茶叶示范基地30万亩，年产能3万吨的标准化茶叶初加工厂；建成茶叶精深加工中心、总装及分装中心、茶原料收储中心、技术研发与技能培训中心、电商中心；建成茶旅文化体验中心5个，营销管理中心10个，“天府龙芽”品牌川茶旗舰店100家，品牌川茶专卖店1000个，品牌川茶专柜10000个。

——具有广阔的商贸合作平台

川茶集团现已在宜宾、成都、哈尔滨、北京等地建设200多个品牌专卖店，先后在香港、俄罗斯、马来西亚等10多个国家和地区建立了营销机构，并积极组建专业电商运营团队在天猫、京东、苏宁易购等电商平台大力发展线上专卖店。同时，与上游生产企业创新合作成立茶业生产经营公司，与下游经销企业创新合作组建区域性营销公司，2016年8月17日，川茶集团在成都天府新区以通过股权众筹的方式，顺利组建了品牌川茶营销联盟企业——“四川天府龙芽股份有限公司”，现已成功吸引四川省国有资产经营投资管理有限责任公司、成都农业发展投资有限公司等企业注资。

——具有良好的干事创业氛围

川茶集团在各级党委的关心指导下，于2014年11月成立了中共四川省茶业集团股份有限公司委员会，下设 6个党支部，截止2019年4月1日公司有中共党员106名，分布在基地、加工厂、市场营销等产业链关键环节，2015年6月，集团公司党委被四川省委组织部授予“四川省先进基层党组织”称号，党建引领企业发展位居行业领先。多年来，在集团公司党委的引领带动下，营造了良好的干事创业氛围。现在，所有的川茶人正同心同德，向着川茶集团企业愿景努力奋斗！

Company Profile

Sichuan Province Tea Industry Group co., LTD. (hereinafter referred to as "Sichuan Tea Group") is the first joint-stock enterprise implementing the development of overall tea industry chain in Sichuan province, which owns more than 10 subsidiaries, registered capital of 208 million yuan, total assets of more than 500 million yuan, owns more than 400000 mu tea garden planting base built by itself and its partners, leads more than 200000 peasant households, besides, job opportunities for seasonal tea picking and tea-making are additionally offered to about 100,000 rural workers etc. Since the company setting up, It regards " Innovation, Startup, Integration, Sharing " as the concept, regards "Resource Sharing, Complementary Advantages, Hugs Development, Joint win-win " as the purpose, supports the transformation and upgrading of the overall development of tea industry chain by constantly innovate technique chain, promotes the sustainable and healthy development of tea industry chain by innovate the benefit chain, also has won more than 30 honors such as "Agricultural Industrialization National Key Leading Enterprise", "National Agricultural Industrialization Excellent Leading Enterprises", " Top 10 Enterprises of Overall Strength of National Tea Industry ", "Top 10 of Tea Export Enterprises of China " etc, identified as the pacesetter of the development of  "Billions of Sichuan Tea Industry" by the Sichuan provincial government under the governmental strongly support.

We have built a high quality tea base of 10000 mu through self-building and associations-building. Tiangong mountain which is a full acquisition of our Company , is the largest high mountain organic tea base currently in China and has gotten the dual certifications of domestic and international for consecutive 11 years.

Our company has the largest sci-tech park in the national tea industry, (covers an area of 4800 mu) and successfully has built the only one platform of sci-tech innovation "One Station Two Institutions Two Centers" in the national tea industry(One is Academician Expert Workstation, Two are Sichuan Province Tea Industry Technology Research Institute and Sichuan Province Tea Industry Business Institute, Another two are National Enterprise Technology Center and Sichuan Province Tea Industrial Engineering Technology Research Center).It has undertaken and implemented more than 20 projects of the national, ministry, provincial, municipal sci-tech research, achievements transformation, spark plan and technology innovation etc, participated in 31 national and industry standards, solved the national green tea processing’s technology problem , innovated the processing technology of Chinese dark tea, broken through the high quality tea mechanism integrative processing technology, made an outstanding contribution to the tea industry technology R&D and the application of achievement .

Our Group’s brand trademark "Xu fu" was rated as "China Well-known Trademark", " Famous Trademark of Sichuan Province ",Our best products "Xu fu Dragon Bud" won the Gold Medal of International Famous Tea Appraisal for seven times in a row, " Tianfu Longya " won the " Gold Camel Prize China Famous Tea for Century Expo " and "Gold Bud Prize·China the most International Competitiveness and Famous Tea Brand ".

We successively set up marketing agencies in Hong Kong, Malaysia and other more than 10 countries and regions, expanded some overseas market such as Mongolia, Morocco, Georgia, and established a strategic cooperative relations with Sri Lanka and Russia etc , Soskovets, the first vice prime minister of Russia before, was invited to be our company’s lifelong honorary counselor in 2015.

As an initiator, The Group launched and established the "Sichuan Tea Industry Group Alliance" with more than 30 tea enterprises such as Emei Snow Bud, Mi Cangshan, Early White Tip in 2013, then Sichuan Tea Brand Promotion Association was established with 121 tea enterprises on December 12, 2014.Meanwhile Sichuan Tea Group is the president of the association. We also are leading all the tea groups of Sichuan province to jointly construct the Sichuan tea regional brand “Tianfu Dragon Bud”. In 2015, our company’s original brand "Tianfu Longya" was determined to be the Sichuan tea regional brand. In 2016, "Tianfu Longya" is officially released in the fifth International Tea Expo (Si chuan) and Tianfu Longya Culture Tea Festival.

At present, Sichuan Tea Group is implementing Sichuan tea industry integrative development project which is the key project of Sichuan province. The investment plan of this project is 1.265 billion and the construction period is three years. After the completion of the project, our company’s total output value will be 5 billion yuan increasing about 400000 peasant households’ annual income of 3000 yuan for everyone among which the poverty households’ annual income will be increased 3600 yuan. To be the model of Sichuan tea enterprises and give the biggest support for an overall transformation and upgrading of Sichuan tea industry.

一个大平台：“一站两院两中心”

A large platform: "One Station Two Institutions Two Centers"

2015年3月，根据四川省委组织部、省经济和信息化委、省国资委等七部门印发的《四川省院士（专家）工作站实施办法》，经专家评审委员会评审、院士（专家）工作站审定，第四批四川省院士（专家）工作站获批名单出炉，四川省茶业集团股份有限公司榜上有名，成为四川首家获此资格的茶叶企业,进站院士（专家）由陈宗懋院士担任。（陈宗懋，中国工程院院士，农药残留和植物保护专家。曾任中国农业科学院茶叶研究所所长、中国茶叶学会理事长，现任博士生导师、中国茶叶学会名誉理事长和国际茶叶协会副主席。）

川茶集团将充分发挥院士及其科研团队对公司自主创新的支撑和带动作用，在科学研判国内外产业技术发展趋势基础上，攻关解决四川茶企发展中的全产业链瓶颈问题，引进、聚集、输送高素质的技术人才和管理人才，培养企业创新人才，促进高层次产学研合作,加快重大科技成果转化。同时，积极围绕茶叶全产业链开展重大科研、技术攻关、产业创新等项目，在为国内消费者提供优质茶产品基础上，根据国外消费者饮茶习惯进行茶叶拼配改良，力争为国外消费者提供更安全、更优质、更实惠的茶叶及衍生产品，努力带动茶农增收、产业增效。

In March 2015 according to “Implementing Measures of Sichuan Province Academician Expert Workstation” which was issued by seven departments such as Sichuan Provincial Party Committee Organization Department, Provincial Economic and Information Committee, Provincial State-owned Assets Supervision and Administration Commission etc, the shortlist of the fourth batch of Sichuan Province Academician Expert Workstation, which was appraised by the Expert Evaluation Committee and Academician Expert Workstation Joint Conference came out. Sichuan Tea Group was on the list of successful candidates and to be the first Sichuan tea enterprise receiving the qualification. Chen Zongmao, the academician of Chinese Academy of Engineering, the expert of pesticide residues and plant protection and once served as the director of tea research institute of Chinese Academy of Agricultural Sciences, the director of Chinese Tea Society, now served as doctoral tutor, the honorary president of Chinese Tea Society and the vice chairman of International Tea Association, held the post of this workstation’s academician.

Sichuan Tea Group will solve the bottlenecks of the overall industry chain in the development of Sichuan tea enterprises through giving full play to the support and leading role of academician and scientific research team for the company’s independent innovation ,based on the tendency of the scientific research both domestic and overseas industrial technology development. Sichuan Tea Group will introduce, gather, dispatch high-quality technical personnel and management personnel, cultivate innovative talents, promote the cooperation of high-level industry - learning- research, speedup the achievements transformation of scientific and technological. At the same time, we will conduct major projects such as scientific research, technology breakthrough and industry innovation according the tea industry chain, try the best to improve the blend tea according to foreign consumers’ tea drinking habits, provide safer, higher quality, more affordable tea and derivatives for the foreign consumers based on providing high quality tea products for the domestic customers and strive to increase the peasants' income.

川茶产业商学院

Sichuan Tea Industry Business College

“川茶产业商学院”是以企业战略和人才开发为核心，按照混合式培训模式设立的企业新型复合人才孵化基地。川茶产业商学院将借力于省内外专家的共同智慧，结合企业实际情况，为企业员工以及其他茶产业从业人员加强学习、不断学习提供学习效率高、使用方便的高效培训平台，建立学习型组织，通过企业文化的导入和企业适用人才的培育，形成企业知识管理、人才培养、市场竞争的智力平台，围绕全产业链全方位打造茶产业技术、管理、营销等人才队伍，通过创新教学与产业人才培养的模式，为川茶产业转型升级建设茶叶强省提供人才保障。

"Sichuan Tea Industry Business College" is a personal training base of enterprise new complex talents according to the blended training model focusing on the corporate strategy and talent development , provide a high learning efficiency, convenient to use and efficient training platform under the support of the common wisdom of experts both inside and outside the province while in the combination with the practical situation of company, establish a learning organization and an intelligence platform for enterprise knowledge management, personnel training, market competition through the import of corporate culture and the cultivation of enterprise suitable talents. In an effort to build a talent team of tea industry technology, management, marketing around the whole industry chain, provide talent guarantee for the transformation and upgrading of Sichuan tea industry through innovating the teaching and personnel training mode.

川茶产业技术研究院

Sichuan Tea Industry Technology Research Institute

川茶产业技术研究院是以茶业技术研发和成果孵化为主要方向的科技服务平台，立足川茶集团联盟产业、面向全省茶区，集茶叶科学研究、品管与质量检验、信息服务、产品研发与创新为一体，是川茶集团联盟的进一步深化，旨在以产业化为导向，以利益为纽带，推进四川茶产业资源重整，实现效能倍增。并努力在创新驱动茶产业发展上依靠市场导向机制，切实抓好平台建设，充分发挥平台的服务与对接功能，为科技创新提供资金、人才和项目支撑。

Sichuan Tea Industry Technology Research Institute is the first-ever technology service platform in Sichuan Province for tea industry technology R& D and incubation of achievements. Based on Sichuan Tea Industry Group Alliance, it has encompassed tea technology research, quality control& inspection, information services, product R&D and innovation; hence it has further deepened the industry-oriented construction of Sichuan Tea Industry Group Alliance with its purpose of promoting the reshuffling of tea industry resources and achieving leapfrog progress in the industrialization process. And market orientation system should be relied on during innovation-driven tea development to push forward the platform construction, while the service matching functions of the platform should be given full play to provide fund and talents support to scientific and technical innovation.

国家企业技术中心

China tea industry's first national Recognized Enterprise Technology Center

2013年11月，四川省茶业集团股份有限公司的技术中心升格为“国家级”。经过不断地技术创新和技术集成，川茶集团的核心技术渐渐形成：截至2013年12月，企业共拥有部省级科技成果5项，其中获科技进步奖3个，国家发明专利6项（其中授权2项、受理4项），实用新型专利和外观专利44项。如：茶叶保绿增香加工技术、新型黑茶关键加工技术、优质绿茶机械化、标准化生产工艺技术、名茶机制集成技术、超微茶粉加工技术等；并在此基础上形成了一系列的产品创新，在茶行业技术进步和促进产业发展方面，发挥了重要的作用。

In December 2013, the technology center of Sichuan Tea Group Co., Ltd was upgraded to “national level”, so it becomes the first national enterprise technology center in tea industry. Through constant technical innovation and integration, the core technology of Sichuan Tea Industry was gradually formed: As of December 2013, the enterprise achieved a total of five provincial technology achievements, including 3 technology progress awards, 6 national patents for invention (of which 2 authorized, 4 accepted), 44 utility model patents and design patents, covering: tea green-keeping and aroma-increasing process, key processing technology for new dark tea, standardized production technology of high-quality green tea, famous tea integration technology, superfine tea powder processing technology; a series of product innovations have thus sprouted, playing a key role in driving the technological progress and development of the tea industry.

四川省茶业工程技术研究中心

Tea Industry Engineering Technology Research Center of Sichuan Province

“四川省茶业工程技术研究中心” 成立于2009年，依托单位为农业产业化国家重点龙头企业、四川省技术创新型企业和四川省高新技术企业——四川省茶业集团股份有限公司（原四川省叙府茶业有限公司）。研究中心致力于进一步提高四川省的茶树良种化水平、茶叶初、精、深加工水平、茶叶标准化水平、茶叶安全水平、茶叶科技成果的转化和产业化水平、以及四川茶叶的国内外市场竞争力，推动全省茶产业的科技进步。

Founded in 2009, the supporting unit of “Tea Industry Engineering Technology Research Center of Sichuan Province” is Sichuan Tea Industry Group Co., Ltd. (formerly known as Sichuan Xufu Tea Industry Co., Ltd.), which is a key state enterprise for agricultural industrialization, a technological innovation-oriented enterprise and a hi-tech enterprise in Sichuan Province. The Center is dedicated to further improve the fine breeding level of Sichuan tea trees, the level of primary, fine and deep tea processing, Yibin tea standardization, Sichuan tea food safety, tea technology achievements transformation and industrialization, and the market competitiveness of Sichuan tea at home and abroad, so as to promote the technical improvement of Sichuan tea industry.

两个大基地

Two big base

天宫山万亩高山有机茶基地

Mt. Tiangong Million mu High-mountain Organic Tea Base

茶道宜宾富，茶海天宫堂

Tea ceremony are rich in Yibin , Tea sea are located in Mt.Tiangong.

山海拔900-1350米，是茶树生长的最适宜区域，面积10500亩，其中欧盟有机茶园认证4893亩，是高山有机茶园。森林覆盖面积80%以上，土壤有机质含量丰富，终年云雾缭绕，温润潮湿 ，茶树生长力旺盛，茶叶天然品质优异。

天宫山基地天然造化的3000余年国宝级天然野生茶树群落中有直径46厘米，树高20余米的双株连体野生大茶树，堪称茶王和茶树奇观。

天宫山万亩高山有机茶基地已经连续11年通过国内国际有机茶双认证，是中国优质茶叶出口基地。

基地远离城区近百公里，无任何污染，方圆数十公里的原始森林，形成“自然天成”的无法复制的天府龙芽优质原料产地。

Mt. Tiangong with an elevation of 900-1350m and an area of 10,500 mu, is the most suitable region for tea plantation, and also the largest high-mountain organic tea base. As the forest coverage reaches 80%, the rich soil organic content, damp and moist climate are conducive to the growth of tea trees, contributing to tea’s excellent natural quality.

In the 3000-year-long national-level natural wild tea tree communities naturally formed on Mt.Tiangong, there is a twinned wild tea tree with a diameter of 46cm and more than 20 meters in height, which is called a King and a wonder of tea tree.

Mt.Tiangong million mu high-mountain organic tea base has 11 years in a row through organic tea dual certifications both domestic and international, so it’ s currently the largest high-mountain organic tea plantation and the high-quality tea export base in China.

The base is located about 100km away from the urban area, free of any pollution, the virgin forest with a huge coverage forms an unprecedented producing area of Tianfu Longya.

金秋湖优质早茶基地

Jinqiu Lake High-quality Early Tea Base

北纬28   32’~29   02’黄金早茶生态线

书写“中国早茶之乡”传奇

金秋湖里飞出的金凤凰

“纳天地之灵气，聚日月之光华“，产自金秋湖10000亩生态早茶基地放入灵芽瑞草。

金秋湖位于北纬，地处公认的优质生态早茶产业带。这里原生态植被丰富， 森林覆盖率打70%以上，山丘千姿百态，龙爪状的沟壑与清澈如碧的金秋湖水交相辉映,形成了独特的山水风光和宜茶的小气候环境，全年积温5960摄氏度，无霜期345天以上，多年平均气温18.1-18.3摄氏度，年均降水量1070.4毫米，年均日照时数976.2小时以上，空气相对湿度80%以上。

夏无酷暑，冬无严寒，气候温和，春季回暖特早。春茶上市比浙江、安徽等全国主产茶区早30天以上，比日本早50天以上。

金秋湖生态早茶基地严格按照有机茶园标准要求，利用现代茶园栽培管理科技成果“茶园林窗嵌合式模型“进行种植，统一标准施肥、用药和田间管理，产品质量安全已建立了可追溯体系。

At N 28° 32'~ 29° 02', the golden ecological line for early spring tea

Creating the legend of the hometown of Chinese early spring tea

A golden Phoenix flying from Jinqiu Lake

“Absorbing the anima of universe and gathering the brilliance of sun and moon”, the inspirational tea buds are produced from the 10,000mu ecological spring tea base in Jinqiu Lake.

Jinqiu Lake is located at north latitude, where there is a top-quality ecological early spring tea industrial belt. Here the original vegetation is rich with a forest coverage more than 70%; a variety of hills; dragon claw- shaped gullies and clear lake add radiance and beauty to each other, forming a unique landscape and appropriate climate for tea plantation; here the annual accumulated temperature is 5960 degrees Celsius, frost-free period is over 345 days, mean annual temperature 18.1-18.3 degrees Celsius, annual mean precipitation 1070.4 mm, annual mean sunshine duration over 976.2 hours and air relative humidity above 80%.

Here there lacks of intense heat in summer and bitter cold in winter due to its mild climate and the weather gets warmer especially early in spring. Spring tea here is launched into the market 30 days earlier than that in Zhejiang, Anhui and other major tea producing areas and 50 days earlier than that in Japan.

Jinqiu Lake Ecological Early Tea Base is in strict accordance with the standard requirements of organic garden tea, applying the achievements of modern tea cultivation and management "embedded tea plantation mode” into plantation and fertilization, taking medication and field management as per uniform standards. Now the product quality and safety traceability system has been established.

天府龙芽川茶大区域品牌打造项目

川茶集团通过创新的“6+X”（6为六大茶类，X为茶叶衍生产品）大品牌发展模式，实施品牌跨品类融合发展，实现了一个品牌涵盖中国六大茶类的“天府龙芽”。2015年，经过民主推选，川茶集团原创品牌“天府龙芽”以其创新的品牌发展模式被省委省政府确定为川茶大区域品牌，并确立了“传承中国六大茶类、弘扬世界文化名茶”的历史使命和战略目标。

作为“天府龙芽”品牌原创单位和四川省川茶品牌促进会会长单位，川茶集团在川茶产业联席会议指导下，联合121家促进会成员企业共同开展“天府龙芽”川茶大区域品牌打造工作。天府龙芽川茶大区域品牌打造项目建设期限为三年，系统性地开展川茶区域品牌战略规划、统筹设计、形象打造、运营保护、市场拓展等系列工作，通过品牌的规范化建设、专业化打造、公司化运作、国际化布局，引领川茶品牌建设走上创新发展、转型发展新征程。

2016年5月5日，“天府龙芽”川茶大区域品牌在第五届中国（四川）国际茶业博览会暨天府龙芽茶文化节上正式向国内外发布，省委、省人大、省政府、省政协四大班子领导出席开幕式并为天府龙芽揭牌，川茶品牌建设迈出了具有里程碑意义式的坚实步伐。

目前，川茶集团正在牵头组建川茶营销创新发展的营销联盟企业——四川天府龙芽股份有限公司，以共享为机制，以品牌为核心、以品质为保障、以资本为纽带、以效益为目标，通过引资引智、合资合作，聚合四川茶行业优质的资源、优质的产品，共同打造川茶营销航母，并尽快进入资本市场，带领更多茶企分享资本市场的价值红利，通过资产增值提升企业持续健康发展能力，最终共同实现“天府龙芽”世界第一文化名茶战略目标。

Tianfu Longya Sichuan Tea Regional Brand Building Projects

Sichuan Tea Group pioneered a brand" Tianfu Longya" covering Chinese six major tea categories through innovating "6 + X" (6 is for the six tea categories, X is for tea derivatives) the big brand development model and carrying out the integrative development of brand across the category .It’s the first and the biggest innovation to taste Chinese six tea categories’ essences in a same teapot in the national tea industry. In 2015, Sichuan Tea Group’s original brand "Tianfu Longya " was identified as Sichuan tea regional brand by Sichuan province government through democratic election, This is the first regional brand in the national tea industry. " Tianfu Longya " was established the historical mission and strategic target inheriting Chinese six major tea and promoting global famous cultural tea.

As "Tianfu Longya " brand originator and the president of Sichuan Tea Brand Promotion Association, Sichuan Tea Group has built Sichuan tea regional brand "Tianfu Longya" through uniting 121 members of the association enterprises under the guidance of the Sichuan tea industry joint conference. The construction period of the regional brand "Tianfu dragon bud" is three years. The targets of Sichuan tea regional brand-building is systematically completed such as strategic planning, overall design, image building and operating protection, market development etc. The Sichuan tea brand is on a new journey of innovative and transformational development through the standardization of the brand construction, specialization, corporative operation, internationalized layout.

On May 5, 2016, " Tianfu Longya " Sichuan tea regional brand held the domestic and international conference in the fifth China (Sichuan) International Tea Expo and Tianfu Longya Tea Culture Festival officially. The leaders of Provincial Party Committee, Provincial People Congress, Provincial Government and Provincial CPPCC attended the opening ceremony and unveiled the nameplate "Tianfu Longya ", hence " Tianfu Longya " has taken the first step for success.

At present, Sichuan Tea Group is establishing Sichuan Tianfu Longya co., LTD. which is a marketing alliance enterprise of Sichuan tea marketing innovative development. The new company regards the sharing as mechanism, the brand as the core, the quality as guarantee, the capital as the link, the benefit as the goal, promotes the Sichuan tea industry development through attracting investments and talents, JV cooperation, combining the high quality resources and high quality products of Sichuan tea industry. It will step into the capital markets as soon as possible to lead more tea companies to share the dividends of the capital markets. At last the strategic target of building " Tianfu Longya " to be the global famous cultural tea will be completed successfully through improving the enterprise sustainable and healthy development power with the appreciation in asset value.

四川省茶业集团股份有限公司（以下简称“川茶集团”）是全茶产业链开发的股份制企业，旗下拥有10余家控股子公司，注册资金2.08亿元，总资产逾5亿元，拥有自建和联建茶园基地40万余亩，带动农户20万余户，通过季节性采茶制茶等增加农民工就业10万余人。公司自成立以来，以“创新、创业、融合、共享”为理念、以“资源共享、优势互补、抱团发展、联合共赢”为宗旨，不断创新技术链支撑全茶产业链整体转型升级发展，创新利益链促进全茶产业链持续健康发展，先后荣获“农业产业化国家重点龙头企业”“全国农业产业化优秀龙头企业”“全国茶行业综合实力十强企业”“中国出口茶叶企业十强企业”等30多项荣誉，并被四川省委省政府确定为“川茶千亿产业”发展的排头兵企业进行重点扶持。

公司通过自建、联建的方式，建设优质早茶基地1万亩，全资收购的宜宾天宫山万亩高山有机茶基地连续11年通过国内国际有机茶双认证。

公司拥有科技园区（核心占地面积4800亩），并拥有 “国家企业技术中心”、 “四川省茶业工程技术研究中心”“四川省茶产业技术研究院”“川茶产业商学院”科技创新平台，先后承担和实施了国家、部、省、市级科技攻关、成果转化、星火计划和技术创新各类项目20余项，参与制定31个国家、行业标准，并攻克全国绿茶加工共性技术难题，创新中国黑茶加工技术，突破名优茶机制集成加工技术，为茶行业的技术研发和成果应用做出了突出贡献。

公司“叙府牌”商标被评为“中国驰名商标”、“四川省著名商标”，拳头产品“叙府龙芽”产品连续七次在国际名茶评比中荣获金奖，“天府龙芽”获“百年世博中国名茶金骆驼奖”和“金芽奖·中国最具国际竞争力名茶品牌”。

公司先后在香港、马来西亚等10多个国家和地区建立了营销机构，拓展了蒙古、摩洛哥、格鲁吉亚等国外市场，并与斯里兰卡、俄罗斯等国建立了战略合作关系。俄罗斯原第一副总理索斯科维茨先生于2015年正式受邀成为公司终身荣誉顾问。

公司作为发起单位，积极联合峨眉雪芽、米仓山、早白尖等30多家茶企，于2013年发起组建了“四川省茶业集团联盟”，联合省内121家茶企，于2014年12月12日成立了以川茶集团为会长单位的川茶品牌促进会，团结带领川内茶企共同打造“天府龙芽”川茶大区域品牌。2015年，公司原创品牌“天府龙芽”被确定为川茶大区域品牌，2016年，“天府龙芽”品牌川茶在第五届国际（四川）茶博会暨天府龙芽茶文化节上正式发布。

目前，公司正实施四川省省级重点项目——川茶产业融合发展项目，项目计划投资12.65亿，项目建设期限为三年。项目建成后，公司将实现综合总产值50亿元，辐射带动农户40万户，户均年增收3000元，其中带动贫困户1万户，户均增收3600元，建成川茶企业航母，为助推川茶产业整体转型升级构筑强大引擎。

Company Profile

Sichuan Province Tea Industry Group co., LTD. (hereinafter referred to as "Sichuan Tea Group") is the first joint-stock enterprise implementing the development of overall tea industry chain in Sichuan province, which owns more than 10 subsidiaries, registered capital of 208 million yuan, total assets of more than 500 million yuan, owns more than 400000 mu tea garden planting base built by itself and its partners, leads more than 200000 peasant households, besides, job opportunities for seasonal tea picking and tea-making are additionally offered to about 100,000 rural workers etc. Since the company setting up, It regards " Innovation, Startup, Integration, Sharing " as the concept, regards "Resource Sharing, Complementary Advantages, Hugs Development, Joint win-win " as the purpose, supports the transformation and upgrading of the overall development of tea industry chain by constantly innovate technique chain, promotes the sustainable and healthy development of tea industry chain by innovate the benefit chain, also has won more than 30 honors such as "Agricultural Industrialization National Key Leading Enterprise", "National Agricultural Industrialization Excellent Leading Enterprises", " Top 10 Enterprises of Overall Strength of National Tea Industry ", "Top 10 of Tea Export Enterprises of China " etc, identified as the pacesetter of the development of  "Billions of Sichuan Tea Industry" by the Sichuan provincial government under the governmental strongly support.

We have built a high quality tea base of 10000 mu through self-building and associations-building. Tiangong mountain which is a full acquisition of our Company , is the largest high mountain organic tea base currently in China and has gotten the dual certifications of domestic and international for consecutive 11 years.

Our company has the largest sci-tech park in the national tea industry, (covers an area of 4800 mu) and successfully has built the only one platform of sci-tech innovation "One Station Two Institutions Two Centers" in the national tea industry(One is Academician Expert Workstation, Two are Sichuan Province Tea Industry Technology Research Institute and Sichuan Province Tea Industry Business Institute, Another two are National Enterprise Technology Center and Sichuan Province Tea Industrial Engineering Technology Research Center).It has undertaken and implemented more than 20 projects of the national, ministry, provincial, municipal sci-tech research, achievements transformation, spark plan and technology innovation etc, participated in 31 national and industry standards, solved the national green tea processing’s technology problem , innovated the processing technology of Chinese dark tea, broken through the high quality tea mechanism integrative processing technology, made an outstanding contribution to the tea industry technology R&D and the application of achievement .

Our Group’s brand trademark "Xu fu" was rated as "China Well-known Trademark", " Famous Trademark of Sichuan Province ",Our best products "Xu fu Dragon Bud" won the Gold Medal of International Famous Tea Appraisal for seven times in a row, " Tianfu Longya " won the " Gold Camel Prize China Famous Tea for Century Expo " and "Gold Bud Prize·China the most International Competitiveness and Famous Tea Brand ".

We successively set up marketing agencies in Hong Kong, Malaysia and other more than 10 countries and regions, expanded some overseas market such as Mongolia, Morocco, Georgia, and established a strategic cooperative relations with Sri Lanka and Russia etc , Soskovets, the first vice prime minister of Russia before, was invited to be our company’s lifelong honorary counselor in 2015.

As an initiator, The Group launched and established the "Sichuan Tea Industry Group Alliance" with more than 30 tea enterprises such as Emei Snow Bud, Mi Cangshan, Early White Tip in 2013, then Sichuan Tea Brand Promotion Association was established with 121 tea enterprises on December 12, 2014.Meanwhile Sichuan Tea Group is the president of the association. We also are leading all the tea groups of Sichuan province to jointly construct the Sichuan tea regional brand “Tianfu Dragon Bud”. In 2015, our company’s original brand "Tianfu Longya" was determined to be the Sichuan tea regional brand. In 2016, "Tianfu Longya" is officially released in the fifth International Tea Expo (Si chuan) and Tianfu Longya Culture Tea Festival.

At present, Sichuan Tea Group is implementing Sichuan tea industry integrative development project which is the key project of Sichuan province. The investment plan of this project is 1.265 billion and the construction period is three years. After the completion of the project, our company’s total output value will be 5 billion yuan increasing about 400000 peasant households’ annual income of 3000 yuan for everyone among which the poverty households’ annual income will be increased 3600 yuan. To be the model of Sichuan tea enterprises and give the biggest support for an overall transformation and upgrading of Sichuan tea industry.